關於Leo Diamond
Diamond craftsmanship is an art. Every Leo Diamond is meticulously crafted by Leo
Schachter’s craftsmen and is the first diamond brand ever to be independently measured
and certified for its superior brilliance.

Leo Diamond possesses the persistence in perfection of diamond craftsmanship. The
professional and skilled craftsmen must at least have 10 years experience in order to be
qualified to polish a Leo Diamond. Their skillful and masterly craftsmanship revealed the
dazzling brilliance of Leo Diamond. The brilliance, fire and sparkle performance has to
attain the level of High to Very High in GemEx Certification for being formally named as
a Leo Diamond, making Leo Diamond an unusual and exquisite fine piece of art.






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The birth of Leo Diamond can be traced back to over a century ago, when the Schachter family started delving into diamond craftsmanship. The accumulated hundred years of experience, skills, technology and wisdom made Leo Diamond a paragon of crafted to perfection and became a brilliant milestone in diamond craftsmanship.

More than half a century ago, Leo Schachter went into the diamond business with a passion he inherited from his father, Max, who learned the art of diamond cutting more than a 100 years ago in Antwerp.


Leo Schachter realizes his philosophy of ‘Four Generations, One Passion’ by exploring the possibilities of cutting technology, striving to craft the most brilliant and magnificently cut diamonds in the world, giving birth to the 82-facet cut Leo Diamond in 1999.
Found in 1952 and headquartered in Fifth Avenue, New York. As one of the world’s most established and creative masters of diamonds, the Leo Schachter diamantaires are the best in the art. For half a century, Leo Schachter’s brilliance has sparkled across New York, Milan, Los Angeles, London, Hong Kong and Shanghai.


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Every Leo Diamond comes with written proof of its extraordinary attributes. The certificates are issued by the most prominent
independent gemological laboratories, including GemEx Systems and the International Gemological Institute (IGI).


Leo Diamond is the first diamond ever to be independently certified by GemEx Systems for its superior sparkle, fire and brilliance, based on comparison with the average light performance of a million conventional 58-facet round diamonds. Leo Diamond outshines with ‘High’ and ‘Very High’ ratings on the Light Performance Report.

As one of the most prominent gemological
laboratories, IGI (International Gemological
Institute) certifies Leo Diamond’s unsurpassed
4C’s grading (Cut, Color, Clarity and Carat
weight), proving its unparalleled quality.

By entering the unique Leo identification number of each Leo Diamond at www.leodiamond.com.hk, a customer can see the certificates of the specific Leo Diamond and even be able to meet the artisan who designed, cut and polished it, enhancing the confidence of the customers.
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Backed by a century of superior experience and craftsmanship, Leo Schachter designed
the patented 82-facet Leo Diamond, which proves to be visibly brighter.
Thanks to careful calculations, the unique faceting arrangement of Leo Diamond allows perfect
refraction of light, making Leo Diamond far more brilliant than conventional diamonds of similar carat,
color and clarity. Leo Diamond is the first diamond ever to be independently measured and certified
by the GemEx Systems, an independent gemological laboratory, for superior ‘Return of Light’.
Leo Diamond is truly the ultimate diamond.
Total Facets: 82

Extra facets in comparing with a conventional 58-facet round diamond
Top view
Top Facets		 Bottom view
Bottom Facets















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Diamond is the hardest natural material on earth. The name ‘Diamond’ is derived from the ancient Greek
‘Adámas’, which means ‘unbreakable’.
Diamond is precious and symbolizes eternity, it is no wonder that diamond ring becomes an irreplaceable
token of a perfect marriage. Diamond sparkles with eternal blessings for loving couples. For him, a
diamond engagement ring stands for his everlasting promises. For her, putting on the engagement ring
stands for her acceptance of embarking on a journey together for the rest of their lives.



The ring put on your ring finger by the love of your life, is a promise of eternal love, and the start of a journey of bliss. In the western world, people believe that the diamond on a wedding ring is the guardian of the couple’s romance, and the ring itself is a token of growing old together. It is believed that couples wearing wedding rings with diamonds would be blessed with happiness and sweetness.









* Please contact shop staff for details

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Leo Diamond GemEx Experience Lucky Draw

The patented 82-facet Leo Diamond allows perfect refraction of light, that results in incomparable brilliance. Every Leo Diamond comes with certification from GemEx System, the leader in brilliance certification, which certified for superior “Return of Light” performance.

There are over 1.3 million person-time experienced the unique brilliance of Leo Diamond in Hong Kong. Are you one of them?

How to Enter:
Just visit any of MaBelle or MADIA jewellery shops and pick out the Leo Diamond one by comparing the brilliance of two diamonds with a GemEx Brilliance Scope. Those participants with correct answer can enter the monthly lucky draw to win a Leo Diamond HK$10,000 Gift Certificate! One winner will be drawn out every month!

Terms and Conditions:
1. All personal information listed in the entry form must be completely filled for entry.
2. This campaign starts on 1st Aug 2012 and ends on 31st Jul 2013.
3. One winner will be drawn out per month that 12 winners in total. Each winner will be rewarded a Leo Diamond HK$10,000 Gift Certificate. The entry deadlines of the monthly lucky draws are 31st Aug 2012, 30th Sep 2012, 31st Oct 2012, 30th Nov 2012, 31st Dec 2012, 31st Jan 2013, 28th Feb 2013, 31st Mar 2013, 30th Apr 2013, 31st May 2013, 30th Jun 2013 and 31st Jul 2013 respectively. The lucky draws will be conducted on a cumulative basis; all non-winner participants will automatically enter next month’s lucky draw.
4. All prizes cannot be exchanged to cash.
5. The monthly lucky draws will be conducted in the following dates respectively: 7th Sep 2012, 9th Oct 2012, 8th Nov 2012, 7th Dec 2012, 8th Jan 2013, 8th Feb 2013, 8th Mar 2013, 8th Apr 2013, 8th May 2013, 7th Jun 2013, 8th Jul 2013 and 8th Aug 2013. The quarterly winners list will be posted on newspapers Sing Tao Daily and The Standard on 15th Nov 2012, 15th Feb 2013, 16th May 2013 and 15th Aug 2013 respectively. The winners will receive phone notification.
6. Photos and videos will be taken for winners for promotional use of the campaign.
7. All information received according to the computer system of our company.
8. We reserve the right of final decision in case of any disputes raised.

Trade Promotion Competition Licence No.: 038846-9
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1. Why is Leo Diamond so unique?

Thanks to careful calculations and precision lathing, the patented 82-facet Leo Diamond releases incomparable brilliance. The unique faceting arrangement allows superior ‘Return of Light’, making Leo Diamond visibly brighter than conventional round diamonds of similar carat, color and clarity.

The ‘Return of Light’ is the refraction of light, including white light, color light and scintillation, by the facets of a diamond. A diamond with superior ‘Return of Light’ is a diamond of superior brilliance. Leo Diamond, with excellent ‘Return of Light’, stands out in a sea of diamonds.



Every Leo Diamond comes with certificates from GemEx Systems and IGI, and electronic checking verification. The triple verification is your assurance of Leo Diamond’s remarkable quality and ‘Return of Light’.

2. Where does Leo Schachter stand in the industry?

Founded in New York, Leo Schachter Diamonds is one of the world’s most established companies in diamond design, cutting and polishing. With its widely recognized expertise and a heritage of diamond craftsmanship which dates back to over a century ago, customers are guaranteed that every Leo Diamond is a work of art. Retailers from around the globe value Leo Schachter as one of the world’s leading manufacturers of extraordinary diamonds.

3. What is the difference between branded diamonds and generic ones?

The pursuit of quality is usually stricter for branded diamonds, and they usually excel in quality. Take Leo Diamond as an example, the patented 82-facet cut, a century of diamond expertise and the triple verification grant customers the assurance of incomparable quality and brilliance. Branded diamonds are also more consistent with the image and style of the brand, hence more recognizable than generic diamonds.

4. Where does Leo Diamond come from?

As one of the world’s leading diamond suppliers, Leo Schachter Diamonds collects quality diamonds from around the world, and transforms them into the dazzling Leo Diamond with the patented 82-facet cut and craftsmanship.

1. The patented 82-facet Leo Diamond is visibly brighter than conventional 58-facet round diamonds.
Does it mean a diamond with more facets would appear brighter?

The precise placement of facets and the craftsmanship of cutting, not the number of facets, affect how much light a diamond returns to your eyes. Hence, a diamond with more facets is not necessarily brighter. The patented faceting arrangement of Leo Diamond is carefully calculated and precisely placed, allowing maximum refraction of light. Every Leo Diamond is measured and certified for superior ‘Return of Light’, and comes with diamond certification from GemEx Systems.

2. Leo Diamond is visibly brighter, but can its brilliance be measured?

A diamond’s brilliance can be quantified by measuring its ‘Return of Light’, the amount of light a diamond returns to your eyes. GemEx Systems, an independent gemological laboratory, uses a state-of-the-art tool called a BrillianceScope to measure ‘Return of Light’ from five different viewing angles. Every Leo Diamond comes with a certificate from GemEx Systems, which can be checked on the Leo Diamond Website by entering the unique Leo identification number of each Leo Diamond.

1. How can I check the market price of my Leo Diamond?

Simply click ‘Grow Your Diamond’ on the Leo Diamond Website, and input the 4C attributes of your Leo Diamond on the ‘Leo Diamond Market Price’ page. You are also welcome to consult our staff in any of our shops.

2. Why are diamonds usually retrieved at a depreciated price, while the preferential program of ‘Grow Your
Diamond’ is based on the market price of Leo Diamond?

Diamonds retain value, and we would like our customers to enjoy the appreciating potential of diamonds. Hence, your present Leo Diamond can be retrieved at the prevailing Leo Diamonds market price when you purchase a new Leo Diamond at designated shops.

3. What are the criteria when retrieving a Leo Diamond? Can a diamond be retrieved if it is showing wear
and tear?

When a Leo Diamond is retrieved, it will be preliminarily checked by our staff for its laser IGI and Leo identification number. A diamond tester will also be used to check its authenticity. The diamond will then be sent for professional examination. With the help of precision instruments and the diamond’s certificate, specialists will verify the weight, identification number, clarity and cut of the stone. This process takes about 3 working days. If the diamond is showing slight signs of wear and tear, such as a scratch, and requires polishing, the fee would be paid by the customer. Customers can decide whether to have the diamond retrieved then.

4. Can I join the ‘Grow Your Diamond’ program in Hong Kong with a Leo Diamond bought in the States?

This service is not available at the moment. The preferential program of ‘Grow Your Diamond’ only covers diamonds sold in the jewelry stores under Lee Heng Diamond Co. Ltd., the sole agent of Leo Diamond in Hong Kong. Though the international market price serves as a reference for the retrieving price, it is hard to set a price on diamonds bought in different countries due to the differences in metalwork design fees and tax rates.

1. Why does Leo Diamond emphasize the importance of cut and lathing? Does it mean color and clarity are not
important?

Of all the aspects of a diamond, lathing is the hardest to assess and the easiest to overlook. The lathing of every facet of a diamond, including the cut, proportion, symmetry and polishing, affects the brilliance of the stone. A diamond of perfect color and clarity would not be exploding with light without the extraordinary cut and lathing. The patented 82-facet Leo Diamond is the product of careful calculation and precision lathing, allowing incomparable brilliance.

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MaBelleTel.MADIATel.
Shop 1013 Level 1, IFC Mall, Central(852) 2501 5821Shop 1093, Podium Level 1, IFC Mall, Central(852) 2295 3028
Shop 213, Podium Level 2, 8 Belcher's St. The Westwood HK(852) 2542 7686Shop No.106, Level 1, Man Yee Arcade, 68 Des Voeux Road Central, Central(852) 2817 2018
Shop B221C, Basement 2, Times Square, Causeway Bay(852) 2506 9019Shop No .206, Hysan Place, Causeway Bay(852) 2776 8910
Shop 13, G/F, Causeway Bay Plaza 1, Causeway Bay(852) 2575 0861Shop P221, Level P2, World Trade Centre, Causeway Bay(852) 2617 7993
Shop 018 G/F Island Place, 500 King's Road, North Point(852) 2811 5817Shop 206, 2/F, City Plaza, Taikoo Shing(852) 2505 3603
Shop 137, 1/F, Cityplaza, Taikoo Shing(852) 2907 0800
Shop No. 332, Level 3, New Jade Shopping Arcade, Chai Wan(852) 2505 6467
Shop G15-17, G/F, Port Centre, 38 Cheng Tu Road, Aberdeen(852) 2553 7608

Should you have any enquires or opinion to Leo Diamond or this website, please do not hesitate to call our customer service hotline (852) 2971 2222 or email us by filling in the below information. We will reply you soon. Thank you!

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Leo Diamond is the masterpiece of world-renowned diamantaire, Leo Schachter. With over 2,500 retail locations in the Occident and countless loyal customers around the globe, Leo Diamond is the highest selling branded diamond in the world.

Leo Diamond values the Asia market dearly, and is expanding its business in China and other parts of Asia. We welcome jewelers from China and the rest of Asia to become distributors of Leo Diamond, and will focus on exploring the local markets of our distributors. The professional team of Leo Diamond will provide comprehensive business support with mutual communication to ensure efficient brand marketing and a growing business.



Grasping the trend of both the China and international markets, the professional product design team of Leo Diamond designs diamond jewelry that is as modern as it is timeless. Our strategic brand promotion with Asia superstars, including being the title sponsor of Mr. Andy Lau’s concerts and popular TV drama The Gem of Life, is highly appreciated by customers, reinforcing the high-end image of the brand.


Brand building is of great importance to Leo Diamond. We provide comprehensive and professional marketing strategies that cater to the needs of local markets and customers. From store image to visual merchandising, from promotional materials to product packaging, we cover everything that will help strengthen the brilliant and esteemed brand image.


The professional knowledge and selling technique of frontline salespeople are the keys to successful business. Our professional team provides business training and guidance to our distributors’ salespeople. We assist them in understanding the history, story and features of Leo Diamond, as well as various sales strategies designed for Leo Diamond. We aim to transform every salesperson of our distributors into a professional sales consultant of our international jewelry brand.


Leo Diamond is very cautious when it comes to choosing business partners, in order to protect its international brand image. We only authorize a potential distributor to be the sole agent in the region after thoroughly understanding the company. A win-win situation with our distributors is what Leo Diamond strives for.
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